We believe community involvement is our duty and responsibility as a good corporate citizen. Our entire team is committed to “giving back” in ways that empower and enable the not-for-profit organisations we support to achieve their goals.
At Thorn we have a proud history of supporting deserving charitable organisations and causes. We actively seek to be a part of our local communities, providing necessary service as well as helping out in times of need.
As part of our commitment, employees are encouraged to participate in community activities with Thorn providing direct financial support including matching staff donations dollar for dollar.
As an organisation, we are proud of the service we provide to our communities and the charities we work with, in particular White Ribbon, Children’s Tumour Foundation of Australia, Mission Australia and Project New Dawn.
Thorn Group supports White Ribbon, the world’s largest movement of men and boys working to end men’s violence against women and to promote gender equality and healthy relationships.
Thorn’s support of White Ribbon is organisation-wide, involving all 800 employees, brands and businesses under the Thorn Group banner, with all members of the leadership team White Ribbon ambassadors.
White Ribbon is an organisation that works to prevent violence by changing attitudes and behaviours. The prevention work is driven through social marketing, the Ambassador Program and initiatives with communities, schools, universities, sporting codes and workplaces.
Statistics show that domestic violence and family violence are the principal causes of homelessness for women and their children one woman is killed every week in Australia as a result of domestic violence and one in four children is exposed to domestic violence.
Thorn’s rental brands, in particular, strongly align with White Ribbon’s core promise “We’ve got your back”. Radio Rentals and Rentlo employees interact with some customers who are directly affected by domestic violence. By showing support to White Ribbon, Thorn aims to play an important role in the community; raising awareness and helping victims of domestic violence with basic needs and support.
Thorn actively supports the White Ribbon cause, through internal and external activations, including:
- employee engagement activities including fundraising lunches
- implementation of the White Ribbon Workplace Accreditation program across the organisation, including workshops and policy development
- a marketing activation plan to raise awareness and additional funds for White Ribbon across stores and websites including the sale of White Ribbon merchandise
- major sponsorship of White Ribbon events:
- White Ribbon Night (held annually in July), host of “Have a Night In” event in selected stores
- White Ribbon Day (25 November) with White Ribbon advocates appointed in every store of the network, sale of merchandise, email distribution to all customers
Thorn Group CEO, James Marshall proudly presents cheque for $40,000 to White Ribbon CEO, Libby Davies.
In July 2012 Thorn Group and its retail brands, Radio Rentals and Rentlo, announced a founding sponsorship of the Children’s Tumour Foundation (CTF). Our sponsorship allows CTF to meet its goals of providing support to those impacted by Neurofibromatosis (NF), raising awareness of the condition and the funding of research to find a cure.
Neurofibromatosis is often diagnosed in young children and adults and is one of the world’s most common genetic disorders and is a lifelong medical condition and Thorn is proud to be the major sponsor of The Children’s Tumour Foundation.
To find out more about the Children’s Tumour Foundation and Neurofibromatosis, visit www.nfaa.org.au
Radio Rentals and Rentlo are also proud to be a founding partner in Project New Dawn which was created as an enterprise that could offer both jobs and accommodation to the homeless. The core partners are The Salvation Army, Radio Rentals / Rentlo, BP, Clayton Utz and Bunnings.
Project New Dawn is a not for profit housing and employment initiative that aims to break the cycle of homelessness in Australia and as part of our ongoing support, Radio Rentals and Rentlo are committed to providing whitegoods and furniture to help fill the houses with necessities for a comfortable living.
For further information, visit www.projectnewdawn.com.au